Consumer Goods

Consumer and Market Insights: Personal Hygiene Market in Philippines

  • CAN420718
  • 70 Pages
  • February 2016
  • Consumer Goods
Summary
The Soap category was the largest category that accounted for 59.6% of the Personal Hygiene market in 2015 whereas the Anti-Perspirants and Deodorants category is forecast to register fastest growth at a CAGR of 5.1% during 2015-2020. The Soap category was the largest category by volume consumption accounting for 85.0% market share. The Philippines has many dual-income families with 50.5% of the women population employed. These families have a fast paced life as they often experience longer working hours. This has resulted in an increased demand for Personal Hygiene products that are effective, convenient and easy to use.

Key Findings
-The Personal Hygiene market in Philippines is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

-The Anti-Perspirants and Deodorants category is forecast to register the fastest growth during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel in the Philippines's Cosmetics and Toiletries market

-Paper and Board is the most commonly used packaging material in the Personal Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, and others; container data for: Bottles, Film, Tube, Aerosol and others

-Consumer level trends: Top four consumer trends which influence Spirits consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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