Anti-Perspirants and Deodorants is the leading value category, accounting for a majority of the Personal Hygiene market in 2015 while the Soap category is forecast to register the highest CAGR of 4.6% during the same period. The Anti-Perspirants and Deodorants and Soap category have a close market share by volume. The euro crisis has led many Dutch consumers to be cautious with their spending pattern and opt for more value for money products. Further, the government in Netherlands is emphasizing on healthy living and therefore Personal Hygiene products that are natural or organic are further gaining popularity, as they are perceived to be 'better for you' and safe.
-The Personal Hygiene market in the Netherlands is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015
-Marginal inflation will not have a significant influence on the Personal Hygiene market in the Netherlands
-Anti-Perspirants and Deodorants is the leading value category in 2015
-The Roll-On Deodorants segment is expected to gain market share within the Anti-Perspirants and Deodorants category
-Hypermarkets and Supermarkets account for the majority of the sales in Netherland's Personal Hygiene market
-The private label presence is the highest in the Soap category in the Netherland's Personal Hygiene market
-Rising discretionary income has increased the demand for unique products that offer a new experience
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
-Market data: Overall market value and volume data with growth analysis for 2010-2020
-Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others
-Consumer level trends: Top four consumer trends which influence Spirits consumption
-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion