Healthcare

Consumer and Market Insights: Personal Hygiene Market in Germany

  • CAN420697
  • 54 Pages
  • February 2016
  • Healthcare
Summary
The Personal Hygiene market in Germany will register slow growth during 2015-2020. The Bath and Shower Products is the most used Personal Hygiene product in Germany and also the largest category by value. Anti-Perspirants and Deodorants is the fastest growing categories in market during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Personal Hygiene market in Germany.

Key Findings
The Personal Hygiene market in Germany is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

Anti-Perspirants and Deodrants category is forecast to register the fastest growth during 2015-2020

Hypermarkets and Supermarkets is the leading distribution channel in Germanys Cosmetics and Toiletries market

Rigid Plastics is the most commonly used packaging material in the Personal Hygiene market

Synopsis
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Germany provides insights on high growth categories to target, trends in Germanyage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, and others; container data for: Bottles, Film, Tube, Aerosol and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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