Healthcare

Consumer and Market Insights: Personal Hygiene Market in Colombia

  • CAN420691
  • 71 Pages
  • February 2016
  • Healthcare
Summary
The Bath and Shower Products category is forecast to register fastest growth during 2010-2020 in the Colombian Personal Hygiene market. Anti-Perspirants and Deodorants is the leading value category in the Personal Hygiene market driven by the Body Spray segment.

Key Findings
The Personal Hygiene market in Colombia will register higher growth at a CAGR of 3.4% in terms during 2015-2020.

The Bath and Shower products will register the fastest growth at a CAGR of 3.8% during 2015-2020

Efficient and Effective and Value are the major trends that are driving the Colombian Personal Hygiene market

Hypermarkets and Supermarkets is the leading distribution channel in the Colombian Personal Hygiene market

The Colombian Personal Hygiene market is dominated by international companies such as Unilever PLC, Colgate-Palmolive GmbH etc.

Paper and Board is the most used packaging material in the Personal Hygiene market in Colombia.

Synopsis
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for:, Box, Film, Wrapper and others.

Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Personal Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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