Healthcare

Consumer and Market Insights: Personal Hygiene Market in Bulgaria

  • CAN420687
  • 53 Pages
  • February 2016
  • Healthcare
Summary
Rising disposable income and increasing domestic demand will drive the growth in the Bulgarian Personal Hygiene market. Anti-Perspirants is the leading category in value consumption. Consumers prefer to purchase products across categories from Health and Beauty Stores which account for one-third of the distribution share.

Key Findings
The Personal Hygiene market in Bulgaria will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015.

The Anti-Perspirants and Deodorants category will register the fastest growth at a CAGR of 4.6% during 2015-2019.

The Bulgarian Personal Hygiene market is dominated by international companies such as Unilever PLC, Beiersdorf AG and Reckitt Benckiser PLC.

Bottle containers made of Rigid Plastics is the most used packaging material in the Personal Hygiene market in Bulgaria.

Synopsis
Canadeans Consumer and Market Insights report on the Personal Hygiene market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Bottles, Box, Aerosol and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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