Food & Beverages

Consumer and Market Insights: Pasta and Noodles Market in Turkey

  • CAN339521
  • 49 Pages
  • September 2015
  • Food & Beverages
Summary
The Pasta and Noodles market in Turkey will register higher growth during 2014-2019, compared to 2009-2014. Dried Pasta is the leading value category while Dried and Instant Noodles category is forecast to register fastest growth during 2014-2019.

Key Findings
A large young consumer base who increasingly seek western style products will attract the Pasta and Noodles manufacturers to the country

In Turkey, Dried Pasta is the leading value category, while the Dried and Instant Noodles category is forecast to register the fastest growth at a CAGR of 16.5% during 2014-2019.

The Turkish Pasta and Noodles market is dominated by international players such as Nissin Food Holdings Co. Ltd. and Barilla SPA

The penetration of private label Pasta and Noodle products in Turkey remains high and it also registered higher growth than brands during 2011-2014

Hypermarkets and Supermarkets is the leading distribution channel in the Turkish Pasta and Noodles market

Synopsis
Canadean's Consumer and Market Insight report on the Pasta and Noodles market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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