Consumer Goods

Consumer and Market Insights Oral Hygiene in Colombia

  • CAN593634
  • 70 Pages
  • April 2016
  • Consumer Goods
Summary
The Oral Hygiene market in Colombia will register slow growth during 2015-2020 due to high market penetration; however launch of innovative products may help the manufacturers to maintain their market share. Toothpaste is the leading value category and is also forecast to register fastest growth during 2015-2020. Consumers will increasingly seek products that cater to their age or health related needs.

Key Findings
-Among the six categories analyzed, Toothbrushes and Replacement Heads has the largest volume share, followed by the Toothpaste category.

-Hypermarkets and Supermarkets is the leading distribution channel accounting for half of the overall Oral Hygiene products distribution in Colombia.

-The use of Flexible Packaging is forecast to register fastest growth during 2015-2020.

-Colgate-Palmolive Gmbh, and The Procter and Gamble Company are the leading market players in the country.

-Personalized Health and Image Consciousness are the major consumer trends driving the growth of the market.

-Innovative Oral Hygiene products and online sales will gain popularity in Colombia.


Synopsis
Canadeans Consumer and Market Insights report on the Oral Hygiene market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

-Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020


ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on new products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


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