Consumer Goods

Consumer and Market Insights: Oral Hygiene in Chile

  • CAN551077
  • 48 Pages
  • April 2016
  • Consumer Goods
Summary
The Oral Hygiene market in Chile will register higher growth in value terms during 2015-2020 compared to 2010-2015. The market is led by the Toothpaste category in value and volume terms as on 2015. Colgate-Palmolive Gmbh and Unilever Plc are the leading market players in the country.

Key Findings
-Of the six categories analyzed, Toothpaste will be the largest as well as fastest growing value category, registering a CAGR of 5.6% during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in Chile

-The use of Tube container is forecast to grow at a CAGR of 4.2% during 2015-2020

-Colgate-Palmolive Gmbh, Johnson and Johnson Gmbh, and Unilever PLC are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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