Food & Beverages

Consumer and Market Insights: Meat in Venezuela

  • CAN730833
  • 56 Pages
  • September 2016
  • Food & Beverages
Summary
The meat market in Venezuela is led by Fresh Meat (counter) category. The Cooked Meats - Counter category is forecast to register the fastest growth among all categories during the forecast period 2015 - 2020. Hypermarkets and Supermarkets remains the leading distribution channel for Meat in the country. Flexible Packaging is the most commonly used packaging material in Venezuela's Meat market

Key Findings
-The Meat market in Venezuela will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

-The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.

-The Ambient Meat category is the smallest value category.

-Hypermarkets and Supermarkets is the leading distribution channel in the Venezuelan Meat market.

-Plumrose Latinoamericana, CA is the leading brand in the 'Chilled Raw Packaged Meat - Processed' category.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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