Food & Beverages

Consumer and Market Insights: Meat in New Zealand

  • CAN730810
  • 68 Pages
  • October 2016
  • Food & Beverages
Summary
New Zealand's Meat market is forecast to register high growth rate during 2015-2020 owing to high income levels of the consumers and low inflation rate in the country. The market is being led by the Fresh Meat (Counter) category while 'Chilled Raw Packaged Meat - Whole Cuts' and Cooked Meats - Counter categories are forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the country. Tegel Foods Ltd and Inghams Enterprises Pty Limited are the leading players in New Zealand's Meat market.

Key Findings
-The Meat market in New Zealand is forecast to grow at a CAGR of 1.8% in value terms during 2015-2020.

-The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.

-The Cooked Meats - Counter category is the smallest value category.

-The 'Chilled Raw Packaged Meat - Whole Cuts' category is expected to register maximum gain in market share during 2015-2020.

-Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Meat market.

-Tegel is the leading brand in the 'Chilled Raw Packaged Meat - Processed' category.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Tray, Box, Bag/Sachet, Film, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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