Food & Beverages

Consumer and Market Insights: Meat in Egypt

  • CAN730822
  • 69 Pages
  • September 2016
  • Food & Beverages
Summary
The Egyptian Meat market is expected to register high growth during 2015-2020 supported by a large base of young population with rising disposable incomes. The market is led by the Fresh Meat (Counter) category while the Chilled Raw Packaged Meat - Whole Cuts category is forecast to register fastest growth in value terms during 2015-2020.The Egyptian consumers prefer value for money products in the Meat market. Faragalla Group is the leading player in the market.

Key Findings
-Of the Seven categories analyzed, 'Chilled Raw Packaged Meat - Whole Cuts' is forecast to be the fastest growing value category, registering a CAGR of 10.4% during 2015-2020

-Kids and Babies and Older Young Adults are the key age cohorts of Fresh Meat (Counter) consumption

-The Meat market in Denmark accounted for more than one-fourth of the share in overall food retail sales

-Private label products had significant market penetration of 12.6% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

-The market for Fresh Meat (Counter) is fragmented in Denmark

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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