Food & Beverages

Consumer and Market Insights: Meat in Denmark

  • CAN730821
  • 70 Pages
  • September 2016
  • Food & Beverages
Summary
The Danish Meat market is being led by the Chilled Raw Packaged Meat - Whole Cuts category while the Frozen Meat category is forecast to register fastest growth in value terms during 2015-2020. The Danish consumers prefer premium products in the Meat market. The penetration of private label products in the Meat market remains high. Hypermarkets and Supermarkets is the leading distribution channel in the country.

Key Findings
-Of the Seven categories analyzed, Frozen Meat is forecast to be the fastest growing category, registering a CAGR of 2.4% during 2015-2020

-Older consumers and Kids and Babies are the key age cohorts of Ambient Meat consumption

-The Meat market in Denmark accounted for nearly half of the share in overall food retail sales

-Private label products had high market penetration of 19.0% in 2015. They compete with brands, which has resulted in a private label products gaining market share from brands during 2012-2015

-The market for Cooked Meats - Counter is fragmented in Denmark

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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