Food & Beverages

Consumer and Market Insights: Meat in Bulgaria

  • CAN722160
  • 67 Pages
  • October 2016
  • Food & Beverages
Summary
The Meat market in Bulgaria is forecast to grow at a CAGR of 5.7% in value terms during 2015-2020. The Fresh Meat (Counter) category has the highest volume share while the Ambient Meat category is forecast to register fastest value growth among all categories. Urban consumers account for the majority of Frozen Meat consumption. Hypermarkets and Supermarkets is the leading distribution channel in the Bulgarian Meat market. Film is the most commonly used closure type in the Bulgarian Meat market.

Key Findings
- The Ambient Meat category is forecast to register the fastest value and volume growth during 2015-2020.

- The Fresh Meat (Counter) category is the leading value category in the overall Meat market.

- The Lamb segment is expected to gain maximum share growth within the Cooked Meats - Packaged category.

- Urban consumers account for the majority of Frozen Meat consumption.

- Hypermarkets and Supermarkets is the leading distribution channel in the Bulgarian Meat market.

- DUC and Fragedo are the popular brands in the 'Chilled Raw Packaged Meat - Whole Cuts' category.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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