Consumer Goods

Consumer and Market Insights: Make-Up market in Saudi Arabia

  • CAN530287
  • 53 Pages
  • April 2016
  • Consumer Goods
Summary
High disposable income and significant proportion of young population will drive the demand for consumer goods market in Saudi Arabia. In the Saudi Arabian Make-Up market, Face Make-Up is the largest category in value terms, while Nail Make-Up category is forecast to gain maximum market share during 2015-2020.

Key Findings
-The Make-Up market in Saudi Arabia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

-The Eye Make-Up category accounted for 33.0% share by volume in the Saudi Arabian Make-Up market in 2015.

-Hypermarkets and Supermarkets is the leading distribution channel in the Saudi Arabian Make-Up market.

-Rigid Plastics is the most commonly used packaging material in the Saudi Arabian Make-Up market.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

-Access to analysis on new products launched in the market
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