Consumer Goods

Consumer and Market Insights: Make-Up Market in Mexico

  • CAN530286
  • 75 Pages
  • March 2016
  • Consumer Goods
Summary
Improving economy and large young population are driving the growth in the Mexican Make-Up market. The Lip Make-Up category is the largest category in value terms, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020. Image Consciousness is an important trend as Mexican consumers give a lot of prominence to beauty.

Key Findings
-Of the four categories analyzed, Lip Make-Up will be the largest value growth category, registering a CAGR of 5.6% during 2015-2020

-Early Young Adults accounts for majority of Eye Make-Up and Face Make-Up consumption

-Hypermarkets and Supermarkets is the leading distribution channel accounting for one-third of the overall Make-Up distribution in Mexico

-The use of Rigid Plastics is forecast to register the fastest growth among packaging materials during 2015-2020

-Avon Products, Inc and Mary Kay, Inc are the leading market players in the country

-Image Consciousness and Fresh, Natural and Pure are the two most important trends in the market.

-A large young population base and rising online purchases will drive the growth of Make-Up market in Mexico

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

-Consumer level trends: Top four consumer trends which influence Make-Up products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

-Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on new products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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