Food & Beverages

Consumer and Market Insights: Ice Cream Market in Venezuela

  • CAN222045
  • 40 Pages
  • April 2015
  • Food & Beverages
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Venezuelas Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
High inflation and fluctuation in the exchange rate are affecting the Venezuelan economy.

Impulse Ice Cream Single Serve accounted for fastest off-trade and Artisanal Ice Cream accounted for fastest on-trade consumption.

Convenience Stores is the leading distribution channel in packaged food market in Venezuela.

Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in Venezuelas Ice Cream market.

Magnum is the leading brand in the Impulse Ice Cream Single Serve category.

Synopsis
The Ice Cream market in Venezuela registered moderate growth during 209-2014 owing to low per capita consumption and high food prices. On-trade Ice Cream sales is higher compared to off-trade sales in the country. Artisanal Ice Cream is the leading category by value and is also forecast to be the fastest growing category during 2014-2019.

Reasons To Buy
This overview of the Ice Cream Market in Venezuela allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
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