Food & Beverages

Consumer and Market Insights: Ice Cream in Sweden

  • CAN886327
  • 53 Pages
  • December 2016
  • Food & Beverages
Summary
The Swedish Ice Cream market is forecast to register higher growth in Off-trade sales than On-trade sales during 2015-2020. The 'Take-Home and Bulk Ice Cream' category is the largest in the Off-trade volume consumption. The Artisanal ice Cream category is forecast to gain market share during 2015-2020. Magnum is one of the leading players in the country. Prize Off is the most commonly used closure type in the Swedish ice Cream market.

Key Findings
- The Ice Cream market in Sweden is forecast to grow at a CAGR of 1.1% in volume terms during 2015-2020
- Swedish consumers are opting for value for money products in the Ice Cream market
- The 'Take-Home and Bulk Ice Cream' category has the highest volume share in the overall Ice Cream market
- Off-trade sales account for the majority share in the Artisanal Ice Cream category
- Magnum is the leading brand in both 'Impulse Ice Cream - Single Serve' and 'Take-Home and Bulk Ice Cream' categories in Sweden
- Flexible Packaging is the most commonly used packaging material in the Swedish Ice Cream market


Synopsis
Consumer and Market Insights report on the Ice Cream market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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