Food & Beverages

Consumer and Market Insights: Ice Cream in Colombia

  • CAN867621
  • 50 Pages
  • December 2016
  • Food & Beverages
Summary
The Colombian Ice Cream market is led by the 'Impulse Ice Cream - Single Serve' category in both value and volume terms, while 'Take-Home and Bulk Ice Cream' category is forecast to register the fastest volume growth during 2015-2020. Flexible Packaging is the most commonly used packaging material in the market. Polet and Popsy are the leading players in the Colombian Ice Cream market.

Key Findings
- The Ice Cream market in Colombia is forecast to grow at a CAGR of 4.3% in US$ terms during 2015-2020
- The Colombian consumers are opting for value for money products in the Ice Cream market
- The 'Impulse Ice Cream -Single Serve' category has the highest volume share in the overall Ice Cream market
- The 'Impulse Ice Cream -Single Serve' category is forecast to register fastest growth in Off-trade sales during 2015-2020
- Poletis the leading brand in the 'Impulse Ice Cream -Single Serve' category in Colombia
- Flexible Packaging is the most commonly used packaging material in the Colombian Ice Cream market

Synopsis
Consumer and Market Insights report on the Ice Cream market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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