Food & Beverages

Consumer and Market Insights Hot Drinks in Hungary

  • CAN810124
  • 54 Pages
  • November 2016
  • Food & Beverages
Summary
The Hungarian Hot Drinks market is being led by the Hot Coffee category in both value and volume terms. It is also forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel in the Hungarian Hot Drinks market. Private label products in the Hot Tea category registered the fastest growth during 2012-2015. Pickwick and Lipton are the leading brands in Hot Tea category.

Key Findings
The Hot Drinks market in Hungary is forecast to grow at a CAGR of 1.0% in US$ terms during 2015-2020
The purchasing pattern remains unchanged in the Hungarian Hot Drinks market
The Hot Coffee category has the highest volume share in the overall Hot Drinks market
The Green Tea segment is expected to gain share growth within the Hot Tea category
Hypermarkets and Supermarkets is the leading distribution channel in the Other Hot Drinks category
Pickwick and Lipton are the leading brands in Hot Tea category
The Hot Coffee category has the highest private label penetration in the Hungarian Hot Drinks market


Synopsis
Canadean's Consumer and Market Insights report on the Hot Drinks market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal, Paper and Board and others; container data for:Jar, Bag/Sachet, Tin, Box and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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