Consumer Goods

Consumer and Market Insights: Haircare in Argentina

  • CAN867585
  • 55 Pages
  • December 2016
  • Consumer Goods
Summary
The Argentine Haircare market is being led by the Shampoo category both in value and volume terms and it is also forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets lead the distribution of Haircare in the country. Henkel Ag and Co. Kgaa and The Procter and Gamble Company are some of the leading players in the market. Rigid Plastics is the most commonly used packaging material in the Argentine Haircare market.

Key Findings
- The Haircare market in Argentina is forecast to witness a CAGR of 9.7% by value during 2015-2020.
- The Shampoo category is expected to register maximum share growth during 2015-2020
- The Conditioner category is forecast to register fastest value growth among all categories during 2015-2020.
- Shampoo is the largest value category in the Argentine Haircare market.


Synopsis
Consumer and Market Insights report on the Haircare market in Argentina provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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