Consumer Goods

Consumer and Market Insights: Fragrances Market in Saudi Arabia

  • CAN330812
  • 44 Pages
  • September 2015
  • Consumer Goods
Summary
TThe Saudi Arabian Fragrances market is a high growth market led by the Unisex Fragrances category in terms of both value and volume share. Male Fragrances category is forecast to register the fastest growth during 2014-2019. The market has a consolidated distribution structure, which is dominated by Health and Beauty Stores and Hypermarkets and Supermarkets. The presence of a large young population base in the country provides good opportunity for the Fragrances manufacturers.

Key Findings
- The Saudi Arabian Fragrances market is expected to grow at a high CAGR of 7.4% in value terms, driven by high disposable incomes and large proportion of young population

- The Unisex Fragrances category has the highest volume share in the overall Fragrances market, while Male Fragrances category is the fastest growing category

- Premium Fragrances are gaining market share from Mass Fragrances in Saudi Arabia

- The market is highly fragmented and international brands such as Avon and Ralph Lauren compete closely for market share

- Hypermarkets and Supermarkets is the leading distribution channel in the Saudi Arabian Cosmetics and Toiletries market, on the other hand Health and Beauty Stores is the leading distribution channel across Fragrances categories

Synopsis
The Consumer and market Insight report on the Fragrances market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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