Consumer Goods

Consumer and Market Insights: Fragrances Market in Germany

  • CAN330797
  • 48 Pages
  • September 2015
  • Consumer Goods
Summary
The Fragrances market in Germany is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. The Male Fragrances category has the highest volume share in the overall Fragrances market. Hypermarkets and Supermarkets and Health and Beauty Stores are the leading distribution channels in Germany's Cosmetics and Toiletries market.

Key Findings
- The Fragrances market in Germany is a moderate growth market with more than 2.0% growth expected during 2014-2019

- The Male Fragrances category is forecast to register the fastest growth in value terms during 2014-2019

- The Premium Fragrances have the major share in all the three Fragrance categories,

- The German Fragrance market is dominated by international players such as Mexx, Hugo Boss, Calvin Klein, Ck One etc.,

- Health and Beauty Stores is the leading distribution channel accounting for 51.7% of the overall Fragrances distribution in 2014.

Synopsis
Canadean's Consumer and Market Insights report on the Fragrance sector in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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