Food & Beverages

Consumer and Market Insights: Fish and Seafood in the Philippines

  • CAN551096
  • 69 Pages
  • March 2016
  • Food & Beverages
Summary
The Philippines Fish and Seafood is forecast to register strong growth in value as well as volume terms during 2015-2020. The Fresh Fish and Seafood (Counter) category has the largest volume share, while the Frozen Fish and Seafood category is forecast to register fastest growth during 2015-2020. Value-for-money Fish and Seafood products such as private-labels are in good demand as a many Filipino consumers fall under the lower and middle income groups. Halal-certified Fish and Seafood products will gain popularity even among non-Muslim consumers as they are perceived to be of high-quality.

Key Findings
-Growing economy and presence of a large young population base is driving the consumer packaged goods market in the Philippines.

-The Fish and Seafood market is led by the Chilled Raw Packaged Fish and Seafood - Processed category in value terms.

-The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020

-Time Scarcity and Personalized Health are the major consumer trends driving the growth of Fish and Seafood market in the Philippines.

-Halal-certified Fish and Seafood products will gain demand in future in the country.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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