Food & Beverages

Consumer and Market Insights: Fish and Seafood in Thailand

  • CAN551098
  • 71 Pages
  • March 2016
  • Food & Beverages
Summary
The Oral Hygiene market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per capita and a large young working age population. Fresh Fish and Seafood (Counter) is the leading value category while Frozen Fish and Seafood category is forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Thai consumers is mainly influenced by the Time Scarcity and the Widening Inequality trends in the market.

Key Findings
-Of the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 8.7% during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Austria.

-The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020

-Private label products had high market penetration of 14.0% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.

-Thai Royal Frozen Food Company and Prantalay are the leading market players in the country.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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