Food & Beverages

Consumer and Market Insights: Fish and Seafood in Poland

  • CAN530382
  • 70 Pages
  • April 2016
  • Food & Beverages
Summary
The Polish Fish and Seafood market is forecast to register growth in both value and volume terms during 2015-2020. Chilled Raw Packaged Fish and Seafood -Processed category has the largest volume share as on 2015. Rising disposable income of polish consumers is leading to a shift in the consumer sentiment, and the demand for higher quality premium Fish and Seafood products is increasing.

Key Findings
-Of the Six categories analyzed, while the Chilled Raw Packaged Fish and Seafood - Whole Cuts category is projected to witness fastest growth at a CAGR of 5.4% during 2015-2020

-The use of Rigid Plastics is forecast to register the fastest growth among packaging material during 2015-2020

-Private label products had high market penetration of 11.3% in 2015

-Lisner Sp.z Oo and Frosta AG are leading brands in the Polish Fish and Seafood Market

-Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Poland

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tray, Bag/Sachet, Tub, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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