Food & Beverages

Consumer and Market Insights: Fish and Seafood in Peru

  • CAN530381
  • 47 Pages
  • March 2016
  • Food & Beverages
Summary
The large base of young consumers and the growing disposable income of Peruvians will drive the growth in the Fish and Seafood market. The Chilled Raw Packaged Fish and Seafood - Processed is the leading category in value terms, while the Dried Fish and Seafood category is projected to witness fastest growth in both value and volume terms during 2015-2020. Peruvians are preferring value for money products in the market.

Key Findings
-Among the six categories analyzed, Frozen Fish and Seafood will be the fastest growing value category, registering a CAGR of 6.1% during 2015-2020.

-The Chilled Raw Packaged Fish and Seafood - Processed is the leading value category in the Peruvian Fish and Seafood market.

-Hypermarkets and Supermarkets is the leading distribution channel for the overall Fish and Seafood distribution in Peru.

-The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Flexible Packaging, Rigid Plastics and others; container data for: Can-Food, Tray, Bag/Sachet, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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