Food & Beverages

Consumer and Market Insights: Fish and Seafood in Mexico

  • CAN530377
  • 71 Pages
  • March 2016
  • Food & Beverages
Summary
The Fish and Seafood market in Mexico is forecast to register high growth during 2015-2020, which will be primarily driven by the plans and polices introduced by the government to promote the health benefits of seafood consumption. Chilled Raw Packaged Fish and Seafood - Processed is the leading value category, while the Ambient Fish and Seafood category is forecast to register fastest growth during 2015-2020. Frozen Fish and Seafood and Ambient Seafood products will be increasingly sought out by busy consumers who seek convenient options.

Key Findings
-The Fish and Seafood market in Mexico registered a CAGR of 5.1% during 2010-2015.

- Chilled Raw Packaged Fish and Seafood - Processed is the leading category in value terms in Mexico's Fish and Seafood market.

- Convenience Stores is the leading distribution channel in Dried Fish and Seafood category

-Bag/Sachet is the most commonly used container type in the Fish and Seafood market.

- Retailer brands in the Fresh Fish and Seafood (Counter) category registered the fastest private label growth during 2012-2015.

-Fish and Seafood products that offer greater value and are affordable appeal to price conscious Mexican consumers

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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