Food & Beverages

Consumer and Market Insights: Fish and Seafood in Egypt

  • CAN530369
  • 47 Pages
  • March 2016
  • Food & Beverages
Summary
The Fish and Seafood market in Egypt is led by the Fresh Fish and Seafood (Counter) category in value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish and Seafood - Processed category registered fastest growth during 2012-2015. The market in the country is highly fragmented.

Key Findings
-Of the six categories analyzed, Ambient Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020

-The Fish and Seafood market in Egypt accounted for nearly one-fifth of the Food retail sales in 2014

-The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020

-Private label products had high market penetration of 37.2% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2012-2015.

-Siblou and Samak Seafood are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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