Food & Beverages

Consumer and Market Insights: Fish and Seafood in Canada

  • CAN530366
  • 71 Pages
  • March 2016
  • Food & Beverages
Summary
Canada's Fish and Seafood market is forecast to register good growth in value as well as volume terms during 2015-2020. The Fresh Fish and Seafood (Counter) category has the largest volume share and is also projected to witness fastest growth during 2015-2020. Demand for easy-to-cook Fish and Seafood products is increasing as time-poor Canadians try to fit in as many activities as possible in their busy daily schedules. Rising concerns over destructive fishing practices will contribute to growth in sales of Fish and Seafood products with 'Dolphin Safe' and 'MSC Certified' labels.

Key Findings
-Among the six categories analyzed, Fresh Fish and Seafood (counter) will be the fastest growing value category, registering a CAGR of 4.3% during 2015-2020.

-Buying behavior of Canadians is inclined toward value for money products in Fish and Seafood market.

-Hypermarkets and Supermarkets is the leading distribution channel for the overall Fish and Seafood distribution in Canada.

-The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.

-Rising concerns of Canadians over the adverse effects of destructive fishing practice on aquatic eco-system will drive demand for fairly traded Fish and Seafood products in the country.

-Time Scarcity and Fresh, Natural and Pure are the major trends driving the Canadian Fish and Seafood market.

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Flexible Packaging, Rigid Plastics, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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