Food & Beverages

Consumer and Market Insights Fish and Seafood in Australia

  • CAN593643
  • 68 Pages
  • March 2016
  • Food & Beverages
Summary
Australias Fish and Seafood market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Fresh Fish and Seafood (Counter) category has the largest volume share, the Dried Fish and Seafood category is forecast to register fastest growth during 2015-2020. Demand for premium Fish and Seafood products is being driven by rising disposable incomes. Popularity of Halal and Kosher certified Fish and Seafood products will increase as Australia is a diverse multi-cultural society.

Key Findings
-The Fish and Seafood market in Australia registered a CAGR of 1.2% during 2010-2015.

-The Australian consumers prefer to purchase premium quality products in the Fish and Seafood market.

-Fresh Fish and Seafood (Counter) is the leading value category in the Australian Fish and Seafood market.

-Hypermarkets and Supermarkets is the leading distribution channel in the Australian Food market.

-Flexible Packaging is the most commonly used packaging material type in the Fish and Seafood market.

-Ocean Blue is the leading brand of Chilled Raw Packaged Fish and Seafood - Processed products in the Australian Fish and Seafood market.

-Australian consumers prefer Fish and Seafood products with healthy claims such as fat-free and low-salt.


Synopsis
Canadeans Consumer and Market Insights report on the Fish and Seafood market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others

-Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020


ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion


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