Healthcare

Consumer and Market Insights: Feminine Hygiene Market in Venezuela

  • CAN420682
  • 52 Pages
  • February 2016
  • Healthcare
Summary
The Venezuelan Feminine Hygiene market is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015. Sanitary Pads is the largest category by value, while Internal Cleansers and Sprays is forecast to register fastest growth during 2015-2020.

Key Findings
The Venezuelan Feminine Hygiene market is forecast to grow at a CAGR of3.5% during 2015-2020 in local currency terms.

The Internal Cleansers and Sprays will register the fastest growth at a CAGR of 3.9% during 2015-2020 in value terms.

Hypermarkets and Supermarkets is the leading distribution channel in the Venezuelan Feminine Hygiene market.

Venezuelas Feminine Hygiene market is led by international players like The Procter and Gamble company, Johnson and Johnson that have a significant market share.

Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Venezuela.

Synopsis
Canadeans Consumer and Market Insight report on the Feminine Hygiene market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleaners and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Box, Bottle, Blister Pack and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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