Healthcare

Consumer and Market Insights: Feminine Hygiene Market in Thailand

  • CAN420680
  • 73 Pages
  • February 2016
  • Healthcare
Summary
Thailands Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share as well as the fastest growing category during 2015-2020. With the booming convenience stores market, many local convenience stores are popping up and major international retailers, such as 7-Eleven and Tesco Lotus, are expanding in the country, which is expected to boost the share of private labels in the market.

Key Findings
Rising disposable income along with the presence of a large young working population is driving the consumer packaged goods market in Thailand

The Thai Feminine Hygiene market is led by the Sanitary Pads category while the Pantiliners and Shields category is forecast to register fastest growth during 2015-2020

Hypermarkets and Supermarkets is the leading distribution channel in the Thai Feminine Hygiene market

Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Thailand

Personalization and Value are the major trends driving the Thai Feminine Hygiene market

Increased awareness about feminine hygiene among rural consumers will drive the demand for Sanitary Pads

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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