Healthcare

Consumer and Market Insights: Feminine Hygiene Market in Portugal

  • CAN420670
  • 55 Pages
  • February 2016
  • Healthcare
Summary
The positive economic growth supported by the rise in domestic demand will drive growth opportunities in Feminine Hygiene and other consumer goods markets. The Portuguese Feminine Hygiene market is led by Sanitary Pads category. The market is led by international players such as Procter and Gamble Company and Johnson and Johnson GmbH. The demand for premium products is increasing in the Portuguese Feminine Hygiene market.

Key Findings
The Feminine Hygiene market in Portugal will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

The Sanitary Pads category accounted for a 58.1% share by value in the Feminine Hygiene market in 2015.

Drug Stores and Pharmacies is the leading distribution channel in the Portuguese Feminine Hygiene market.

Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Portugal.

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Womens Disposable Razors and Blades.

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Drug Stores and Pharmacies, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Film, Box, Bag/Sachet, Bottle and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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