Sanitary Pads and Pantiliners and Shields are the leading categories by volume in the Polish Feminine Hygiene market. Increased consumer focus on personal care will drive the value and volume sales of Internal Cleansers and Sprays during 2015-2020. Busy Polish females will seek out easy-to-carry products that offer greater convenience and flexibility and value products targeted at daily hygiene needs will remain popular.
The Feminine Hygiene market in Poland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015
Among all the Feminine Hygienecategories, the Internal Cleansers and Sprays category will register the fastest growth during 2015-2020
Hypermarkets and Supermarkets is the leading distribution channel in the Polish Cosmetics and Toiletries market
Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in Poland
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others
Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion