Healthcare

Consumer and Market Insights: Feminine Hygiene Market in Netherlands

  • CAN420665
  • 76 Pages
  • February 2016
  • Healthcare
Summary
Growing GDP per capita and a large proportion of mid-lifers provides opportunities in the Consumer Packaged Goods market in the Netherlands. The Feminine Hygiene market in Netherlands is forecast to register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The Sanitary Pads category has the largest volume share in the overall Feminine Hygiene market.

Key Findings
The volume sales of Feminine Hygiene products are forecast to grow at a CAGR of 2.7%.

The Womens Disposable Razors and Blades category will register the fastest growth in value terms during 2015-2020.

Drug Stores and Pharmacies is the leading distribution channel across all categories in the Feminine Hygiene market.

The private label penetration in Netherlandss Feminine Hygiene market remains low.

Film containers are the most commonly used container type in the Feminine Hygiene market.

Gillette is the leading brand in of Womens Disposable Razors and Blades.

Health plays a crucial role in the Dutch Feminine Hygiene product choice

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, Paper and Board and others; container data for: Bottles, Box, Film and others.

Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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