Healthcare

Consumer and Market Insights: Feminine Hygiene Market in Israel

  • CAN420660
  • 55 Pages
  • February 2016
  • Healthcare
Summary
Israeli Feminine Hygiene market is forecast to register high growth attributed to its high disposable income and large base of young population. Sanitary Pads is the largest value category, while Pantiliners and Shields is the fastest growing category in the Israeli Feminine Hygiene market. The market is led by players such as The Proctor and Gamble Company and Johnson and Johnson Gmbh.

Key Findings
The Feminine Hygiene market in Israel will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

Tampons are mostly consumed by urban population in Israel.

Drug stores and Pharmacies occupy more than half of the share in Tampons category in the Israelis Feminine Hygiene market.

Flexible packaging is the most used packaging material in the Feminine Hygiene market in Israel.

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Israel provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Bag/Sachet, Aerosol and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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