Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Hungary

  • CAN420657
  • 53 Pages
  • February 2016
  • Consumer Goods
Summary
Hungary's strong economic growth along with the presence of a large young population will strengthen the demand of consumer packaged goods in the country. The Hungarian Feminine Hygiene market is led by the Sanitary Pads category while the Tampons category is forecast to register fastest growth during 2015-2020.

Key Findings
-The Feminine Hygiene market in Hungary will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

-The Tampons category will register the fastest value growth at a CAGR of 7.0% during 2015-2019.

-The Hungarian consumers seek value for money products in the Feminine Hygiene market.

-Hypermarkets and Supermarkets is the leading distribution channel in the Hungarian Feminine Hygiene market.

-Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Hungary.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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