Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Finland

  • CAN420652
  • 52 Pages
  • February 2016
  • Consumer Goods
Summary
Sanitary Pads is the leading category in the Finnish Feminine Hygiene market. The Pantiliners and Shields is forecast to be the fastest growing category in value terms during 2015-2020. The Feminine Hygiene market in Finland is led by international players such as Procter and Gamble Company and Johnson and Johnson GmbH.

Key Findings
-The Finnish Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

-The Sanitary category accounted for 52.3% share by volume in Feminine Hygiene market in Finland.

-Drug Stores and Pharmacies is the leading distribution channel in the Finnish Feminine Hygiene market.

-Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Finland.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Finland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Bottle, Blister Pack and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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