Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Colombia

  • CAN420648
  • 71 Pages
  • February 2016
  • Consumer Goods
Summary
The Colombia's Feminine Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Although protection is a basic need in the Feminine Hygiene market, with today's busy lifestyles, Colombian women want greater comfort. This changing consumer demand is motivating manufacturers to introduce products as per their lifestyle needs and insure greater levels of comfort, for example, Pantiliners for everyday use.

Key Findings
-Fast growing economy, low inflation rate along with the presence of a large base of young population will create growth opportunities in the Colombian consumer packaged goods market

-The Feminine Hygiene market in Colombia is forecast to register higher growth during 2015-2020 compared to 2010-2015

-Sanitary Pads is the leading value category while the Tampons category is forecast to register fastest growth during 2015-2020

-Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Colombia

-On-The-Go and Personalization are the major trends driving the Colombian Feminine Hygiene market

-The private label Feminine Hygiene products will gain demand in Colombia's Feminine Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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