Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Canada

  • CAN420645
  • 77 Pages
  • February 2016
  • Consumer Goods
Summary
The Canada's Feminine Hygiene market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Pantilinersand Shields category is forecast to register fastest growth amongst all the categories during 2015-2020. The market for washable and reusable Sanitary Pads (LunaPads) and Menstrual Cups (DivaCup) is expected to witness growth in the future due to the cost-effective, chemical-free, and eco-friendly nature of these products..

Key Findings
-Canadian Feminine Hygiene market is forecast to register high growth, supported by low inflation and increase in GDP in the country

-Majority of Pantilinersand Shields products were consumed by older population in Canada.

-Hypermarkets and Supermarkets occupy majority of the share in the Canadian Feminine Hygiene market.

-On-The-Go and Personalization are the major trends in the Canadian Feminine Hygiene market

-Major brands in Canada are focusing on innovations and new products launches in the Feminine Hygiene market

-Flexible packaging is the most used packaging material in the Feminine Hygiene market in Canada.

-This market is led by the international players like Kimberly-Clark Corporation, The Procter and Gamble Company and Combe incorporated

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Bag/Sachet, Film, Box, Blister Pack and others.

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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