Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Bulgaria

  • CAN420644
  • 53 Pages
  • February 2016
  • Consumer Goods
Summary
The Feminine Hygiene market in Bulgaria is led by Sanitary Pads, which has the largest share in both value and volume terms. Sanitary Pads is the largest category in both volume and value terms. Drug Stores and Pharmacies is the leading distribution channel across all categories in the Bulgarian Feminine Hygiene market

Key Findings
-The Bulgarian Feminine Hygiene market is forecast to grow at a CAGR of 7.8% during 2015-2020 in local currency terms.

-The Sanitary Pads category will register the fastest growth at a CAGR of 8.7% during 2015-2020 in value terms.

-Drug Stores and Pharmacies is the leading distribution channel in the Bulgarian Feminine Hygiene market.

-Bulgaria's Feminine Hygiene market is led by international players like Beiersdorf Ag.,The Procter and Gamble company, Johnson and Johnson, etc., that have a significant market share.

-Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Bulgaria.

Synopsis
Canadean's Consumer and Market Insight report on the Feminine Hygiene market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays ,Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others.

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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