Steady economic growth and high disposable income will stimulate demand for Austrian Feminine Hygiene market. Sanitary Pads will be the fastest growing category in both value and volume terms during 2015-2019. The Feminine Hygiene market in Austria is led by Procter and Gamble company and Johnson and Johnson.
-The Feminine Hygiene market in Austria will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
-Middle age population in Austria mostly prefers to use Sanitary Pads in the market.
-Drug stores and Pharmacies occupy majority of the share in the Austrian Feminine Hygiene market.
-Flexible packaging is the most used packaging material which holds for 66.6% market share in the Feminine Hygiene market in Austria.
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?
-Market data: Overall market value and volume data with growth analysis for 2010-2020
-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
-Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Film, Blister Pack, Aerosol and others.
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning