Consumer Goods

Consumer and Market Insights: Feminine Hygiene Market in Australia

  • CAN420640
  • 72 Pages
  • February 2016
  • Consumer Goods
Summary
The Sanitary Pads category will have the largest volume share while the Pantiliners and Shields category is forecast to register fastest growth during 2015-2020 in the Australian Feminine Hygiene market. The Feminine Hygiene market is competitive in Australia, leading to brands constantly trying to differentiate themselves by introducing innovative products. Innovation in terms of packaging, premiumization, and catering to niche needs will continue to support sales.

Key Findings
-The Australian Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.

-The Sanitary Pads category accounted for 67.9% share by value in Feminine Hygiene market in Australia.

-Sterilized Society and Personalization are the major trends that are driving the Australian Feminine Hygiene market.

-Increasing awareness among consumers will drive demand for eco-friendly products in the Australian Feminine Hygiene market.

-Hypermarkets and Supermarkets is the leading distribution channel in the Australian Feminine Hygiene market.

-Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in Australia.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack, Bottle and others

-Consumer level trends: Top four consumer trends which influence Feminine Hygiene products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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