Food & Beverages

Consumer and Market Insights: Dairy Market in the US

  • CAN246471
  • 134 Pages
  • March 2015
  • Food & Beverages
Summary
Consumer and Market Insights: Dairy Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- Growth in the US Dairy and Soy market will be limited during 2014-2019, as manufacturers struggle in a saturated market. However, there will be bright spots, such as the rapidly growing Drinkable Yogurt and Set Yogurt markets

- Consumers aged 55 and over eat over a fifth of all Dairy products, despite recording a relatively low per capita consumption. Manufacturers need to refocus their efforts to better target this key age group

- Consumers are seeking out dairy products that offer moments of escapism and relaxation. Dairy products offer a treat for consumers looking for short moments of me-time during buy days

- Health concerns, and specifically meeting age-related nutritional needs, are an important driver in the market. This is helping the growth of high protein products

Synopsis
Consumer and Market Insights: Dairy Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2009-2019 for the US, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

- Examples of international and US-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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