Food & Beverages

Consumer and Market Insights: Dairy Market in China

  • CAN246463
  • 128 Pages
  • March 2015
  • Food & Beverages
Summary
Consumer and Market Insights: Dairy Market in China provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- Lifestyles play a key role in determining what Dairy products Chinese consumers look for, such as whether they want family-friendly products or those designed for convenience and on-the-go consumption

- Volume growth in the Chinese Dairy market will accelerate over the next five years

- Almost a quarter of all Dairy products were selected by consumers because they offered the best value for money, meaning cost pressures will be a key concern for manufacturers over the next five years

- Consumers aged 55 and over eat over a fifth of all Dairy and Soy products. As Chinese society ages, this age group will only increase in importance

Synopsis
Consumer and Market Insights: Dairy Market in China identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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- Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2009-2019 for China, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

- Examples of international and China-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Dairy consumers. This is based on Canadeans unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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