The German Dairy and Soy market is the largest among major European economies. However, the maturity of the market means it will register a slow CAGR of 0.4% over 2015-2020. While Milk will continue to remain the largest category on the market, the Butter and Spreadable Fats category is forecast to register the fastest growth, at a CAGR of 2.0% during 2015-2020. German consumers' dairy consumption will be driven by the desire for affordable treats, meaning manufacturers need to come up with ever more indulgent solutions with justified pricing.
-The need for treating is the primary motivator of Dairy consumption in Germany
-Milk is the most consumed Dairy and Soy category in Germany
-94% of German consumers consider Dairy private label products of the same or better quality
-The desire for value is especially important in the Cheese category
Canadean's Consumer and Market Insights: Dairy and Soy Food in Germany identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.
What else does this report offer?
-Figures that showcase the number of times consumers of different age groups and gender consume Dairy and Soy, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
-A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
-The degree of influence that Canadean's20 key consumer trends have on Dairy and Soy consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
-Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
-International and Germany-specific product innovation examples targeting key consumer needs - compare your products against the top performers
-Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets
-Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Dairy and Soy market
-Quantify the influence of 20 consumption motivations in the Dairy and Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly
Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches