Food & Beverages

Consumer and Market Insights: Dairy and Soy Food in Turkey

  • CAN656542
  • 128 Pages
  • July 2016
  • Food & Beverages
Summary
Turkey's Dairy and Soy Food market is forecast to grow in volume and value terms in local currency during 2015-2020, however the market is forecast to decline in terms of US$ during the same period due to the depreciation in exchange rates. The Milk category had the largest volume share in 2015 while the Butter and Spreadable Fats category is projected to witness the fastest growth during 2015-2020. Manufacturers of Dairy and Soy Food products are capitalizing on the demand from Turkish consumers for local tastes. Online channels for sales of Dairy and Soy Food will gain prominence in the coming years.

Key Findings
-The Dairy and Soy Food market in Turkey will register marginally higher growth in volume terms during 2015-2020 compared to 2015-2020

-The Milk category has the largest volume share in the overall Dairy and Soy Food market in Turkey

-The Butter and Spreadable Fats category is forecast to register the fastest growth in both Off-trade and On-trade volume consumption during 2015-2020

-Hypermarkets and Supermarkets is the leading distribution channel in the Butter and Spreadable Fats and the Dairy-Based and Soy-Based Desserts categories.

-Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

-Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Key Highlights
Turkey, Dairy and Soy Food, Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks and Yogurt, Hypermarkets and Supermarkets, Food and Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, closure, outer, volume share, value share
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