Food & Beverages

Consumer and Market Insights: Dairy and Soy Food in South Africa

  • CAN654713
  • 134 Pages
  • July 2016
  • Food & Beverages
Summary
The Dairy market in South Africa is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by a large young population. Milk is the leading value category while the Soymilk and Soy Drinks category is forecast to register the fastest growth during 2015-2020 in both Off-trade and On-trade market. Dairy and Soy product consumption among South Africans is mainly influenced by the Personalized Health and the Time Scarcity consumer trends.

Key Findings
-The Dairy and Soy Food market in South Africa is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

-The Milk category has the highest volume share in the overall Dairy and Soy Food market.

-The Flavored Milk segment is expected to gain maximum share growth within the Milk category.

-Hypermarkets and Supermarkets is the leading distribution channel in the Drinkable Yogurt category.

-Average prices of a majority of Dairy and Soy Food categories are lower in South Africa than in other emerging markets.

-Rigid Plastics is forecast to register fastest growth among packaging materials during 2015-2020.

Synopsis
Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, From age Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

-Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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