Food & Beverages

Consumer and Market Insights: Dairy and Soy Food in Romania

  • CAN654712
  • 132 Pages
  • July 2016
  • Food & Beverages
Summary
Rising GDP per capita in Romania will drive growth in the Dairy and Soy Food market in the country during 2015-2020. On-trade sales of Dairy products will be higher than Off-trade sales both in value and volume terms during the period. The Milk category accounted for majority consumption in the overall Dairy and Soy Food market while the Yogurt is forecast to be the fastest growing Off-trade sales category in value terms. Kids and Babies and Older Consumers are the key age cohorts for Dairy-Based and Soy-Based Desserts consumption.

Key Findings
-Of the nine categories analyzed, Yogurt will be the fastest growing value category, registering a CAGR of 12.2% during 2015-2020.

-Kids and Babies and Older Consumers are the key age cohorts for Dairy-Based and Soy-Based Desserts consumption.

-The Dairy and Soy Food market in Romania accounted for nearly one-fifth of the overall food retail sales in 2014.

-Royal Friesland Campina N.V. and Grouped Danone S.A. are the leading market players in Romania.

-Romanian consumers attach high importance to fresh and natural Dairy products to gain from their health benefits. However, demand for more specialized Dairy products will grow as consumers have stepped up their demand for right-for-me products.

Synopsis
Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, From age Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Health and Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Belgium. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

-Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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