Food & Beverages

Consumer and Market Insights: Dairy and Soy Food in New Zealand

  • CAN638781
  • 114 Pages
  • July 2016
  • Food & Beverages
Summary
Strong economy and low inflation in New Zealand are driving the Dairy and Soy Food market in the country. The market is led by Milk category in value terms while the Butter and Spreadable Fats category is forecast to register fastest growth during 2015-2020. The penetration of private label products remains high in the market. Screw Top is the most popular closure type used for packaging Dairy and Soy Food products.

Key Findings
-The Dairy and Soy Food market in New Zealand is forecast to register marginally higher growth in volume terms during 2015-2020 compared to 2010-2015.

-The Milk category has the highest volume share in the overall Dairy and Soy Food market.

-The Soy-Based Desserts segment is expected to gain maximum share growth within the Dairy-Based and Soy-Based Desserts category.

-Hypermarkets and Supermarkets and Convenience Stores are the leading distribution channels in Milk and Yogurt categories.

-The Soymilk and Soy Drinks category has the highest private label penetration in New Zealands Dairy and Soy Food market.

-Screw Top is the most commonly used closure type in New Zealands Dairy and Soy Food market .


Synopsis
Canadeans Consumer and Market Insights report on the Dairy and Soy Food market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others


ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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